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Studies have found that people living in awareness of their own mortality live more vibrant lives. Regardless of how much time is left, and however very contradictory this might feel, death brings aliveness; life becomes more visible, suddenly filled with sensations and beauty somehow missed before.
NoEnds rest its approach in ancient philosophy, perhaps most well represented by the symbol of yin and yang ( Chinese: 陰陽 yīnyáng, lit. “bright-black”, “positive-negative”). NoEnds unites this what seemingly ununited and most contradictory and allows for the powerful and complementary combination of life and death to exists next to each other. In that sense, NoEnds is in equal measures about dying as it is about living. On one side we provide the means to leave one’s legacy for generations to come and on the other, we aim to support our users in living a more purpose-driven life, however much time there is left. 

To find out more regarding “Behind the Scene” of NoEnds please explore our company’s internal blog. 

To explore some of the research on the topic on death and meaning to life, please have a look below. 


Brabant, S., Forsyth, C. J., & McFarlain, G. (1997). The impact of the death of a child on meaning and purpose in life. Journal of Personal & Interpersonal Loss2(3), 255-266.

Brandstätter, M., Kögler, M., Baumann, U., Fensterer, V., Küchenhoff, H., Borasio, G. D., & Fegg, M. J. (2014). Experience of meaning in life in bereaved informal caregivers of palliative care patients. Supportive Care in Cancer22(5), 1391-1399.

Brymer, E., & Oades, L. G. (2009). Extreme sports: A positive transformation in courage and humility. Journal of humanistic psychology49(1), 114-126.

Cella, D. F. (1995, April). Measuring quality of life in palliative care. In Seminars in oncology (Vol. 22, No. 2 Suppl 3, pp. 73-81).

Fegg, M. J., Brandstätter, M., Kramer, M., Kögler, M., Haarmann-Doetkotte, S., & Borasio, G. D. (2010). Meaning in life in palliative care patients. Journal of pain and symptom management40(4), 502-509.

Frias, A., Watkins, P. C., Webber, A. C., & Froh, J. J. (2011). Death and gratitude: Death reflection enhances gratitude. The Journal of Positive Psychology6(2), 154-162.

Guerrero-Torrelles, M., Monforte-Royo, C., Rodríguez-Prat, A., Porta-Sales, J., & Balaguer, A. (2017). Understanding meaning in life interventions in patients with advanced disease: a systematic review and realist synthesis. Palliative medicine31(9), 798-813.

Halifax, J. (2009). Being with dying: Cultivating compassion and fearlessness in the presence of death. Shambhala Publications.

Lau, R. W., & Cheng, S. T. (2011). Gratitude lessens death anxiety. European Journal of Ageing8(3), 169-175.

Näppä, U., Lundgren, A. B., & Axelsson, B. (2016). The effect of bereavement groups on grief, anxiety, and depression-a controlled, prospective intervention study. BMC palliative care15(1), 1-8.

Santorelli, S. F. (2011). ‘Enjoy your death’: leadership lessons forged in the crucible of organizational death and rebirth infused with mindfulness and mastery. Contemporary Buddhism12(1), 199-217.

Sinclair, S. (2011). Impact of death and dying on the personal lives and practices of palliative and hospice care professionals. Cmaj183(2), 180-187.

Sinclair, S., Raffin-Bouchal, S., Venturato, L., Mijovic-Kondejewski, J., & Smith-MacDonald, L. (2017). Compassion fatigue: A meta-narrative review of the healthcare literature. International journal of nursing studies69, 9-24.

Steger, M. F., Oishi, S., & Kashdan, T. B. (2009). Meaning in life across the life span: Levels and correlates of meaning in life from emerging adulthood to older adulthood. The Journal of Positive Psychology4(1), 43-52.

Wong, P. T. (2000). Meaning of life and meaning of death in successful aging. Death attitudes and the older adult, 23-35.

Drawing of a girl admitting I’m dying
"I am dying"

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